Embrace No to Reach Yes

Most of us learn to thoroughly dislike the word “No”. If you are like the vast majority of the population, you hate the feeling of rejection that comes with this two letter word. This is true whether you are an small business trying to land new clients, a Kiwanis club member selling raffle tickets, a novelist in search of a publisher, the entrepreneur pitching to investors or a parent trying to persuade your child to eat liver.